Overview
Netcore's Product Experience platform supports the web and mobile journey from onboarding through retention. Its nudges help brands inform and guide customers at high-intent moments, with the broader goal of improving engagement, conversion, and long-term use.
I was the sole designer on an initiative to make Nudge Gallery easier to navigate and more useful. Working with a product manager, I moved the experience beyond a functional catalogue toward a workflow that was engaging, intuitive, and informative.
The challenge
Too many choices, too little guidance
Customers could access a growing range of nudges, but the gallery did not help them understand what was available or which option best matched the job they were trying to do.
- 01Customization lacked visible depth
The interface made the available options difficult to find and compare.
- 02Discovery was inefficient
Unstructured choices created decision fatigue and made new nudges hard to list.
- 03Previews lacked context
Cluttered cards and unclear thumbnails did not show how a nudge would behave.
The gap was bigger than visual polish. The gallery needed to support the platform's promise of helping brands create clearer customer journeys that improve engagement and retention.
Insight 01
Customers begin with a goal
User feedback shaped the redesign, but the pivotal framing emerged during a session with the business team. Customers usually entered the gallery with a campaign goal in mind, such as feature adoption or a promotion. They did not always arrive knowing which nudge type they needed.
I reorganized discovery around goal-based categories informed by nudge performance, while retaining the familiar path through nudge types. Conversations with business, growth, and sales teams provided practical context about customer behavior and preferences.
Insight 02
Make the first interaction understandable
Validation included several user groups represented through internal teams. The aim was to reflect different workflows, not simply produce a gallery that looked cleaner.
Thumbnails were the first meaningful interaction, so I explored layouts, icons, tooltips, and placements for three important actions: More, Copy, and Edit. Each option was tested for immediate recognition and easy access before the final interaction was chosen.
Insight 03
Support decisive and exploratory users
Research surfaced two distinct ways of using the gallery.
- 01Clear objective
Customers with established guidelines wanted to select and customize quickly.
- 02Open exploration
Other customers needed to understand the available options before deciding.
For exploratory users, I introduced an About sidebar opened through the More action. It explains each nudge, where it can be applied, and the situations where it works best, helping customers make a more informed choice without leaving the gallery.
Delivery
Design with engineering, not around it
Engineering stayed involved throughout the project. Regular reviews helped balance user needs and design ambition with technical feasibility. That shared cadence kept the interaction model implementable while preserving the intent behind the redesign.
What changed
A gallery built for discovery and action
- 01Clone and customize
Customers can adapt an existing nudge instead of recreating it.
- 02Refreshed gallery UI
Clearer cards and categories make navigation and selection more approachable.
- 03Search and sorting
Nudges can be found by campaign goal, use case, or the original type-based path.
- 04Onboarding and internal tooling
First-time customers get guidance, while internal teams can add nudges efficiently.
Impact
A clearer experience, with honest evidence
Qualitative feedback from the user community was positive about the goal-oriented categories, clearer listings, and richer information attached to each nudge type.
The release was still early, so quantitative metrics were not yet available. A repeated request for a drag-and-drop nudge editor also surfaced through feedback and became a future direction under exploration.
Reflection
More than a visual facelift
The redesign changed how customers approached a complex business tool. It connected discovery to campaign intent, gave exploratory users enough context to decide, and made common actions easier to recognize.
Continued client conversations keep the gallery connected to changing needs and feed directly into the product roadmap.